Pacifica Resource Center
PRINT DESIGN | ANNUAL REPORTS | EVENT BRANDING
EVENT PHOTOGRAPHY
Pacifica Resource Center is a Pacifica-based nonprofit whose mission is to benefit and uplift working families and individuals living on the Coastside. With the cost-of-living crisis in regions like the Bay Area, the work that PRC does to help individuals stay supported is essential and extremely important. I'm honored to help them with a variety of designs. I've created multiple years’ worth of Annual Report Brochures, three years of Event Branding for their annual Palm-A-Palooza fundraiser, event photography at Palm-A-Palooza, as well as print-based jobs like business cards, Mother's and Father's Day card layouts, and 50th Anniversary Logo Branding.
ANNUAL REPORTS
The first Annual Report accordion fold brochures were designed by me in 2022. Since then, we use this template as a starting point each year, updating content, the letter from the president, date from the current year etc.
PALM-A-PALOOZA
Palm-A-Palooza is PRC's Annual Gala Fundraiser night. This event sells out every year, and raises thousands of dollars for PRC and it's programs in a single night. Each year has a unique theme, and I've had the pleasure of designing the unique branding for the past few years as well as being the official event photographer who documents the magic. Each year, I design a unique event logo, then paired collateral including a save the date card, an invitation card, and RSVP card. I also design the booklet collateral used at each event for the auction portion of the evening. Below are summaries of the event themes I've branded and created.
The theme for 2003 was "Sunset Dreams". I created a visual branding scheme that was meant to tie into retro, 70's-looking sunsets by the ocean.
The theme for 2024 was meant to be classic, elegant, and in alignment with the fact that it was PRC's 50th year of service. In combination with this event branding, I also created a 50th Anniversary Logo, both in the purple and gold scheme as well as their primary color scheme. 2024 was also the first year that I was hired to work as an event photographer at the gala.
The theme for 2025 is Mardi Gras! Such a fun theme as far as visuals and colors. We did not print a Save the Date card for 2025 but this was announced on social media. It's worth mentioning that I also do social media versions of most of these items, minus the "RSVP Card" which of course is an item that functions as something a receiver writes on.
The theme for 2026 is Homecoming! Creating this pep-really inspired branding was an enjoyable project. Stay tuned for photos from this year's sold out event.
50TH ANNIVERSARY
2025 was PRC's 50th year of service and operations. To celebrate this milestone, we created 50th Anniversary versions of all of their logos. Full color was used throughout branded pieces that year, and the gold versions were used primarily for advertising the golden themed Palm-A-Palooza fundraiser.
Over the year's of working with PRC, I've also created general branded collateral, like this Strategic Planning flyer for 2023-2025, and business cards for all employees of the organization.
All branding and print work for PRC was done through The GraphicWorks. Event photography was freelance.