Half Moon Bay Brewing co.
It's hard to fully summarize the amount of design work I've done for Half Moon Bay Brewing Company. I started here a restaurant worker (host, busser, runner and ultimately server) in 2014. During the start of the pandemic I took on a new role: head of Social Media Management and Marketing. From 2020-2026 I managed posts and content daily across all social media pages, created their monthly email newsletters, as well as designed all advertisements and restaurant promotional materials. This role was also pivotal in my start as a photographer. Below are a few of my favorite work samples from my time working with BrewCo.
EVENT BRANDING | APPAREL | PRINT DESIGN
PHOTOGRAPHY | SOCIAL MEDIA
25th Anniversary branding
2025 was HMB Brewing Co.'s 25th year in business. Beginning in the fall of 2024, I worked closely with the CEO and management to plan an extensive celebratory branding project for the 25th year. We threw a free block party event on June 28th 2025, and paired with that were promotional 25th Anniversary logos, posters, beer labels for an official beer, merch, coasters, stickers and more.
The logo
There are two primary logos: one is based on the main branding seal with 25 inside the wave, the other has 25 as an overarching shape with content flowing around it.
We created limited edition gold sparkle merch: hoodies, shirts, and specialty staff shirts to mark the occasion.
We created limited edition gold sparkle merch: hoodies, shirts, and specialty staff shirts to mark the occasion.
I worked with the CEO and management to create a comprehensive timeline of our 25 years in business. We spent weeks on this project, from collecting photos to gathering information for each section. Once done, we printed this as a 25ft long banner and it's hanging on the side of our building. We took a full staff photo in front of it, guests at the block party got to enjoy this visual representation of our history during the celebration.
For the 25th Anniversary I had the opportunity to create something special: an official label for our limited edition 25th Anniversary Beer. For this beer, we made a matte label with gold foil accents (keeping the gold theme going!), and the front of the can was a diecut sticker.
Apparel
Each year, I end up designing a handful of new shirts for our store. Examples shown here are from 2024 and 2022, and all are fully created and produced by me (produced through The GraphicWorks).
Menu Redesign
Prior to working as the Social Media and Marketing Manager, I was more of a general designer for Half Moon Bay Brewing Co, and one of my biggest projects was redesigning their menu. We reduced the menu from three double sided panels to one 8.5 by 14" sheet (without deleting or adjusting food items).
advertisements
I've made a countless number of ads for The Brewing Co., including for their partnered businesses, like The Mavericks House. Print examples shown but I've created plenty of digital ads as well.
Social Media
I managed and created content for all social media posts across Instagram, Facebook, and Twitter. I created 5-7 posts per week, including captioning/copywriting. I was responsible for capturing, editing, and finalizing all photo and video content for said social channels. While managing these accounts, I increased engagement and nearly tripled our Instagram follower count, with 4,000 followers at the start to 11,500 followers when I left the role. HMB Brewing Co. saw revenue increases during my tenure in this role, despite Covid lock downs and restricted business operations from 2020-2022.
All design and social media work for Half Moon Bay Brewing Co. is via The GraphicWorks.